30 Media and Social Media

Also see Public Relations OER in development.
Last update: Jan 5/24


Media Programming (CC BY-NC-SA) by Open Learning Initiative at Carnegie Mellon University

The Media Programming course contextualizes the task of programming by focusing on media, such as images, audio, and interactive systems. By doing so, we hope to put programming in a relevant context. For example, iteration is a programming concept that is essential to creating negative and grayscale images. You will learn algorithms for blending two images together and how hierarchical relationships are used to organize elements of a user interface.


This is a British Columbia created resource.Public Service Media Initiatives in the Global South (CC BY-NC-ND) by Anis Rahman,; Gregory Ferrell LoweBouziane ZaidJosé Antonio BrambilaRoslina Abdul LatifBadrul Redzuan Abu HassanHamilton Chung-Ming ChengYang LeeNomonde Gongxeka

This book makes an important and timely contribution to an increasingly global discourse on the meanings, values and roles of public service in media provision today. While acknowledging the significant contributions of the public service broadcasting heritage in the Global North in efforts to establish such provision in the Global South, the contributors explain why simple imitation is unlikely to ever work well enough across such a diverse range of countries and regions with crucial differences in their histories, languages, cultures and experiences.

Supplementary Materials

Social Media & the Self (CC BY-NC) edited by Jefferson Pooley


Foundations in Visual Media Production (CC BY-SA) by Steve Covello

This textbook is designed as an introduction to the process of producing visual media.

Humans R Social Media (CC BY) by Diana Daly

Social media and humans exist in a world of mutual influence, and humans play central roles in how this influence is mediated and transferred. Originally created by University of Arizona Information scholar Diana Daly, this Third Edition of the book Humans R Social Media uses plain language and features contributions by students to help readers understand how we as humans shape social media, and how social media shapes our world in turn.

Social Data Analysis (CC BY-NC-SA) by Mikaila Mariel Lemonik Arthur and Roger Clark

This book is divided into four parts: 1. conducting quantitative data analysis, 2. conducting qualitative data analysis, 3. a practical section on conducting quantitative data analysis using SPSS and 4. a practical section on conducting qualitative data analysis using Dedoose. Each part can be used separately by those interested in developing the relevant skills

The Social Media Reader (CC BY-NC-SA) edited by Michael Mandiberg

This book covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labour and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

Trends in Digital and Social Media (CC BY-SA) by Steve Covello

Social media and other digital devices have entered our collective bloodstream. This e-book touches upon the human experience of contemporary trends that affect how we perceive ourselves, others, and society.

Understanding Media and Culture (CC BY-NC-SA) from the University of Minnesota

This text helps students understand and engage with the social, political and economic forces affecting the future of media and technology. As of January 2024, this resource has had 1.4 million page views, 605,000 visitors and 20,000 downloads.

Visual Communication (CC BY-NC-SA) by Steve Covello

A general education textbook for the study of visual rhetoric and the use of visual media as a means for conveying information to an audience. In particular, we will limit our attention to the use of still imagery because of the vast, openly available repositories of visual media and the simplicity of manipulating them.

Media Attributions

This chapter is adapted from Media and Social Media in OER by Discipline Directory by Edited by Lauri M. Aesoph and Josie Gray.


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OER by Subject Directory Copyright © 2022 by Saskatchewan Polytechnic is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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